According to an official release from ZIM, the deployment of Hoopo's trackers marks a significant milestone for the company. The solution offers a comprehensive array of tracking features, including geofence alerts and open/close door notifications, ensuring high reliability and durability. Notably, this implementation also brings about substantial cost and energy efficiencies, aligning with ZIM's dedication to sustainability.

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ZIM had previously announced its investment in Hoopo Systems in 2022, and the recent completion of hoopoSense Solar, a new product specifically designed for the maritime industry, adds another layer of technological prowess to the partnership.

Eli Glickman, President and CEO of ZIM, expressed delight in witnessing the realization of their investment in Hoopo's unique technological solution. He stated, "We are now ready to deploy their cutting-edge, durable, and cost-efficient tracking devices on a large scale. This deployment will significantly elevate our service levels, providing invaluable information to our customers while ensuring transparency and reliability."

"At Hoopo, we understand that dry container visibility is not only a fundamental operational and logistics need but also a critical market requirement. Our unwavering mission has been to engineer a tracking solution for the maritime industry that delivers the most reliable data and boasts an extended lifespan to equal a container lifetime. In our design, we have prioritised our commitment to innovation by embedding highly advanced technologies while ensuring seamless updates as new technologies emerge in the future. Having ZIM as a strategic investor and a design partner reassured that our solution provides a market-fit response to the industry's evolving challenges and needs. We take pride in the agreement with ZIM, evidencing our offering of unparalleled value to our customers." explains Ittay Hayut, CEO of Hoopo