More than a mere symbol, the white seven-pointed star embedded in the Maersk logo holds within it the tale of enduring family bonds and resilience, spanning over a century of maritime history. Today, the Maersk star not only reflects the company's proud heritage but also stands as a guiding light towards a future shaped by timeless values, seamlessly blending the past with the present.
Historical Roots
The roots of the iconic white seven-pointed star trace back to 1886 when Captain Peter Mærsk Møller selected it as the emblem for the funnel of his maiden steamship, the steamship LAURA. This symbol has been an integral part of the A.P. Moller - Maersk legacy since its inception, representing over 130 years of strong family bonds and resilience.
A Celestial Sign of Hope
Captain Møller's connection with the star transcends symbolism. During a challenging voyage, facing the grave illness of his wife Anna, he sought divine intervention. Praying for a sign of hope, he witnessed a single star illuminating the otherwise grey sky, a moment that would forever be etched into Maersk's maritime history.
Evolution of an Icon
While the white seven-pointed star against an emblematic sky-blue background has always been the face of Maersk, the logo itself has undergone evolution over the years. The first official logo for liner shipping services emerged in 1928, ushering in subsequent versions. The contemporary Maersk logo we recognize today, dating back to the early 1970s, reflects a modern approach, capturing the essence of being easily recognizable, timeless, flexible, and memorable.
Designing the Future
In a quest for a logo that would encapsulate the essence of Maersk, Danish designer and architect Acton Bjørn were enlisted in the early 1970s. The logo made its debut on Maersk Air Boeing airplanes in 1972, marking a modern chapter in the company's visual identity that continues to resonate with the maritime world today.
As Maersk celebrates this significant milestone, the iconic logo remains a beacon guiding the company into the future while paying homage to its rich maritime history. Join us in honoring 120 years of the Maersk legacy, where each star tells a story of resilience, family, and a commitment to the seas.
